You know your content is crucial to improving the customer experience and driving revenue for your business. But are you struggling to get leadership buy-in for a bigger content marketing budget?
The secret is tracking content performance, proving content’s value, and making the content budget case to the C-Suite. They look to invest in proven, data-driven strategies that yield the biggest content bang for the content buck.
Packed with expert advice from marketing leaders, our new ebook lays the groundwork for you—giving you a look at industry budget trends, the basics of content marketing ROI, and the three-step process to make that budget case.
Learn why you need to:
- Understand your customer and how they engage with your content—mapping every stage of the customer journey and the role specific content plays for each.
- Track and report on the right analytics—going beyond simple “vanity metrics” to measure bottom-line impact, not just activity.
- Remove friction from the buying process—gathering feedback from sales and evaluating your content strategy so you can compile a winning content wishlist.
Stop creating content for content’s sake. Focus on creating content that your customers want and that pays off for your organization.
