Brand and logo guidelines

Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.

What is WordPress VIP?

WordPress VIP combines the ease and flexibility of WordPress—the CMS that runs 43% of the web—alongside unparalleled scalability and security for enterprises. Trusted by iconic media, major brands, and government agencies, our solutions enable scaling web presence, increasing content production efficiency, and optimizing content performance for maximum ROI.


Our brands

The standalone WordPress VIP is our official top-level brand. It should be used in all customer-facing marketing materials from WordPress VIP and its partners.

Full Color Logos

Single Color Logos


Colors: Primary Palette

Our primary palette is at the core of VIP brand identity and sets us apart in the enterprise space. We use it for static or one-off brand-focused executions (such as business systems, app icons, and press materials).

Black
BlackRGB: 19 25 30
HEX: #13191E
Pantone Black 6 CP

White
RGB: 255 255 255
HEX: #FFFFFF

Gold
RGB: 216 164 95
HEX: #D8A45F
Pantone 4026 CP

Content Analytics Green
RGB: 105 163 21
HEX: #69A315
Pantone 7738 CP

Content Management Blue
RGB: 76 116 238
HEX: #4C74EE


Typography:
Aktiv Grotesk

Our primary palette is at the core of VIP brand identity and sets us apart in the enterprise space. We use it for static or one-off brand-focused executions (such as business systems, app icons, and press materials).


Look and Feel

Sed cursus turpis vitae tortor. Ut varius tincidunt libero. Donec sodales sagittis magna. Etiam vitae tortor. Suspendisse faucibus, nunc et pellentesque egestas, lacus ante convallis tellus, vitae iaculis lacus elit id tortor.

WordPress VIP is an Automattic company

Are you are looking for another Automattic product logo or images?
See all of the Automattic brand materials.

Request a WordPress VIP demo

Learn how we can help drive business growth for your organization.

Contact us

Request a WordPress VIP demo

Learn how we can help drive business growth for your organization.