Shifts in Search: Combining AI and Analytics to Grow Your Audience


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Jessica Davis from Gannett and Neil Powell from Parse.ly

As the media industry navigates challenges from traditional tech giants like Facebook and X, and emerging platforms such as Bluesky, media organizations are exploring reliable strategies to maintain and grow their audience.

Watch our webinar featuring Jessica Davis from Gannett and USA Today, and Neil Powell from Parse.ly. They will delve into the challenges and opportunities presented by recent industry trends and outline strategies for using AI and analytics to increase traffic and streamline newsroom operations.

Topics we will cover include:

  • Uncertainties in the SEO landscape
  • Why AI should enhance, rather than replace, human creativity
  • Using analytics to increase traffic and readership
  • Strategies to stay ahead and stand out in a competitive environment