How Time.com scaled for “Person of the Year” traffic from Swifties

Even at “peak Swift,” TIME.com effortlessly handled the incoming tidal wave—more than 100k requests per second.

TIME magazine logo on the left; 'Person of the Year' cover on the right featuring Taylor Swift in a studded dress with bold red lipstick.

Share

Better speed-to-publish counts for modern digital media.

So does improving operational efficiency and empowering more content creators across the newsroom. And watching your site flawlessly scale to handle a thousand requests per minute during high-traffic events—like Taylor Swift being named “Person of the Year.” 

Publisher TIME.com realized all this and more when they transitioned in 2015 from a dated, inflexible legacy publishing solution to the WordPress CMS and the lightning-fast WordPress VIP platform.

More than 100 TIME.com staff now enjoy greater publishing efficiencies, editorial flexibility, and new feature development.

The Gutenberg Editor, custom blocks, and reusable patterns are just some of the tools that have made this digital transformation story possible.

But then so has a robust, collaborative partnership between Time.com and WordPress VIP, extensive community support, and the continuing evolution of WordPress itself.

Request a WordPress VIP demo