Content audits are a great way to see what’s worked, what hasn’t worked, and make adjustments to your strategy to ensure you hit your quarterly and yearly targets.

This guide + checklist walks through everything that goes into a content audit. Learn why you should be performing regular audits to keep your content fresh and audience engaged, and get a step-by-step guide (including a handy checklist!) to help you get started:

• Learn what topics resonate best with your audience so you can optimize future engagement.
• Identify weak performing or older content that needs to be retired, refreshed, or evergreened.
• Make data-informed decisions when building your content strategy or asking for more budget.