Nailing down your brand voice can be tricky. On the one hand, you want to have a unique personality that makes your company stand out in a customer’s mind. On the other, you want to maintain consistency across channels and communications. How do you find the right balance to establish a recognizable and authentic brand voice?

This guide walks through how to hone and define your brand voice, from the research and testing phase to implementing a new brand voice across the organization.

Download the guide to learn:

• What is brand voice and why does it matter?
• Which brands have a strong, recognizable brand voice
• How to use data to understand your audience and what resonates
• How to make sure your brand voice enhances your reputation and builds loyalty