Tips and tools for budgeting, planning, and reporting on content ROI.

Global economic uncertainty is forcing businesses to be cautious with their spending and tighten up their budgets. You know content marketing is essential to business growth, but does the C-suite?

The 2022 Content Marketing Toolkit contains resources for organizing your investments, reporting on content performance, and preparing your pitch to executives.

Download the toolkit to prove content’s impact on the bottom line to ensure you have the budget to finish the year strong—whether that means hiring extra writers, creating more video content, or purchasing new tech.

This toolkit includes:

• [Template] How to Write a Content Marketing Budget (and Get it Approved!): Learn how to align your metrics with business KPIs in order to justify content’s value and present it in the language of the C-suite.
• [Guide] The Content Marketer’s Funnel: Plan a content strategy that moves buyers along their journey—from becoming a top-of-funnel lead to making a purchase decision—and measure performance at every stage to improve conversion.
• [Video] Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022: Marketing leaders from InsightSquared and WordPress VIP discuss what to take into account when planning your 2022 (and beyond) content marketing strategy.